‘About
Us’ page is the most important segment of a website. It is
something that helps in trust building because it lets the audience
know about the brand. After the home page it is the about us page
which is the most visited section in a website. However the whole
website describes about the business but still the customer turn
towards the About Us page to know the owners, the history of the
company and other relevant information about the same. Other business
websites can somehow deal without a good or well descriptive
About
Us page, but never an e commerce website. A well crafted About Us
page in an e commerce website always helps to get the brownie points
as the trust of customers over the brand. If you are into the work of
writing the About Us page of your website for e-commerce business
then we are here with some points that would help you in getting the
favorable results of your needs and desires.
Don’t
Copy:
First of all, use the golden rule and it is not to copy. It is your
page to describe your work and business so how come you can copy it
from somewhere. A copied About Us page clearly indicates that the
business is not trustworthy and people would lose their interest on
the brand as well if they will read a copied About Us Page.
Use
Branded Voice:
How the About Us page is written also describes the brand image. It
should be written in a branded voice, using good words with no
grammatical error and more than this a descriptive write up that
would describe each and everything about the business well.
Tell
A Story of Business Success:
The visitor is at your About Us page because he wants to know about
the business. A well descriptive page means it should include the
complete success story of the business; this in turn would increase
the faith of visitors to the brand.
Incorporate
Information:
Any relevant information that could support the success story of the
business should also be included in the About Us section. This would
help in brand building and of course in building up the trust of the
brand. Content
writing services in india
, can only fulfill the needs of these types of websites .
A
good content
writer
would always include the points that are mentioned here to write an
effective and well descriptive about us page. Hiring an experienced
content
writing company
for the task would also solve the purpose.
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